So what should you be considering when you're devising your strategy to ensure you take your marketing to the next level?

Define your target audience

Once you have a clear understanding of your business's strengths and weaknesses, you can define your target audience. This involves identifying the types of clients you want to work with, where your strengths and experience lie, and tailoring your marketing efforts to reach them. Take into account demographics, industry, and pain points when defining your target audience.

Develop a content marketing plan

Content marketing is a powerful tool for attracting and engaging potential clients. Develop a content marketing plan that includes regular blog posts, social media updates, and other types of content that showcase your expertise and demonstrate your value to potential clients. Make sure to focus on providing value rather than just promoting your services - you need to be answering the questions that your potential clients have and showing the ways in which you could support them. Ensure you factor in time to work on this amongst your other working commitments; it’s crucial to the development of your business and expanding your client base.

Leverage social media

Social media is the backbone of the modern marketing strategy. Use platforms like LinkedIn, Twitter, and Facebook to connect with your ideal clients and share your content. Consider running paid social media ads to increase your reach and target specific audiences.

Build an email list and referral network

Email marketing is still one of the most effective ways to reach potential clients. Build an email list of interested prospects and regularly send out newsletters and other types of content to stay top-of-mind. Creating a referral network and keeping in regular contact with the people you have interacted with should also be a key component in your strategy.

Attend networking events

Networking events provide valuable opportunities to connect with potential clients and build your personal brand. Attend industry conferences, meetups, and other events to expand your network and showcase your expertise.

Monitor and adjust your strategy

Finally, make sure to monitor your marketing efforts and adjust your strategy as and when it’s needed. Use analytics tools to help you track the performance of your website, social media accounts, and any other marketing tools you are using.

Investing time into a marketing strategy will help elevate your profile and ensure you are attracting the potential clients that you want to work with. It’ll also build you a networking community and help you to establish yourself within the VA industry.  So what's your strategy going to be?