Whether you're attending a virtual event, conference, or even a local gathering, networking allows you to showcase your skills, learn from others, and create lasting impressions. However, mastering the art of networking requires careful preparation and execution to ensure that you leave a positive and memorable impression on those you meet.

Here’s some strategies to help you prepare for networking events and successfully engage with other professionals without being boring or pushy.

• Research and Prepare:

Before attending a networking event, take the time to research the event's purpose, attendees, and potential topics of discussion. This knowledge will equip you with conversation starters and ensure you have a clear understanding of the event's objectives. Prepare a concise introduction about yourself (i.e. your elevator pitch) and your virtual assistant services that can help you communicate your value proposition effectively.

• Set Realistic Goals:

Establishing realistic goals for each networking event is crucial. Rather than aiming to collect as many business cards as possible, focus on building meaningful connections with a few individuals. By setting specific objectives, such as connecting with two potential clients or industry experts, you can dedicate your time and energy to nurturing these relationships.

• Be Genuine and Authentic:

Networking should be about forming genuine connections, not just exchanging business cards. Approach conversations with a sincere interest in learning about the other person's work and experiences. Show genuine curiosity, actively listen, and ask open-ended questions. Engaging in meaningful conversations will help you build rapport and establish a strong foundation for future interactions.

• Find Common Ground:

Look for commonalities or shared interests that can act as conversation starters. By discovering mutual hobbies, professional goals, or industry challenges, you can create a bond and build trust more quickly. However, be mindful not to force connections that aren't genuine or relevant and know when to bring the conversation to an end if it’s turning awkward. 

• Be a Good Listener:

Active listening is a vital skill when networking. Focus on the person you're speaking with, maintain eye contact, and avoid distractions. Demonstrate your engagement by nodding, summarising their points, and asking follow-up questions. People appreciate being heard, and your attentiveness will leave a positive impression.

• Offer Value:

Networking is a two-way street. Look for opportunities to offer assistance or share valuable insights with others. Perhaps you can connect individuals with relevant resources or provide suggestions based on your expertise as a virtual assistant. By being helpful, you'll be seen as a valuable and trustworthy contact.

• Follow Up:

After the event, make an effort to follow up with anyone you connected with. Send personalised messages expressing your appreciation for the conversation and reference specific points discussed. This follow-up not only reinforces the connection, but also shows your commitment to building lasting relationships.

Networking is an essential skill for any Virtual Assistant seeking growth and success for their business. Preparation is key at these events so make sure to work on your elevator pitch and practice your listening skills. Aim to build authentic connections by being yourself and empathising with others. You’ll be well on your way to becoming a networking virtuoso in no time!